In 2024, artificial intelligence (AI) has defined the intersection of technology and business. Despite its growing prevalence, many brands in Saudi Arabia and the UAE remain hesitant to incorporate AI into their marketing strategies. The hesitation or lack of access to AI tools for advertising and marketing could cause brands to miss out on the numerous benefits AI offers.
AI excels in areas where humans might struggle. From media bidding optimization to generative AI tools, incorporating AI into your marketing campaigns is essential. Brands that fail to adopt these technologies risk falling behind competitors who leverage AI for superior marketing performance. Research shows that AI can significantly improve ad campaign efficiency by optimizing ad placements and targeting, resulting in higher conversion rates and better return on investment (ROI).
Beyond marketing platforms, AI can enhance workflows by performing tasks like data analysis, customer relationship management, and KPI measurement with incredible accuracy and speed. Identifying these tasks can streamline processes and improve decision-making.
AI is poised to revolutionize industries, akin to the Industrial Revolution. Embracing AI can boost productivity and drive growth. Brands in KSA and the UAE are beginning to recognize this, with adoption rates increasing as the technology becomes more transparent. However, there are still challenges to navigate.
AI tools require input, guidance, and continuous review. Automated systems, like AI-driven bidding, can lose effectiveness if left unchecked. It's crucial to monitor performance and adjust targets based on data quality and outcomes.
With generative AI tools from giants like Google and Facebook, marketers must address concerns about the originality and brand safety of AI-created assets. Ensuring these assets align with brand values is vital.
Moreover, misuse of AI can lead to penalties. Google, for instance, devalues spammy AI-generated content but appreciates helpful information, regardless of its origin. Social media platforms are also flagging AI-generated content, treating it differently. Brands cannot rely solely on AI tools like ChatGPT or MidJourney to produce content without human oversight.
The most effective approach combines AI with human touch. Guiding AI to create high-quality, non-spammy content that meets search engine standards is essential for achieving positive outcomes.
Identifying successful AI-driven campaigns can be challenging since effective use often goes unnoticed. However, some brands have creatively leveraged AI in PR campaigns, generating significant attention.
AI will play an increasingly important role in marketing, particularly for smaller brands. Previously constrained by budgets, these brands can now compete on a larger scale. AI enables programmatic media buying across digital channels and the creation of quality content, opening new possibilities for local and regional campaigns.
Partnering with agencies like us that specialize in AI-driven marketing can provide brands with a competitive edge. We are built on AI tools and models, offer expertise in leveraging AI for campaign optimization, content creation, and data analysis. By collaborating with us, brands can ensure they are using AI to its fullest potential, staying ahead in the competitive market.
This is where Calibrate Commerce can help. Get in touch with one of our consultants today.