Google's #BetterwithGemini campaign showcases the versatility of their GenAI tool, Gemini, through social media videos featuring regional content creators in Saudi Arabia and Egypt. The campaign highlights Gemini's ability to assist with travel planning, DIY projects, and productivity tasks, all while understanding and responding in Arabic. With engaging content across major platforms, #BetterwithGemini aims to inspire GenZ+ audiences to embrace generative AI for everyday use.

L'Oreal's marketing success under Asmita Dubey is driven by a data-centric approach that blends creativity with cutting-edge technology. This includes AI-powered beauty tools, a focus on social commerce, and a commitment to sustainability. Dubey's innovative vision has not only boosted L'Oreal's growth but also positioned the company as a leader in the evolving beauty industry.

In 2024, AI is transforming marketing, but many brands in Saudi Arabia and the UAE are hesitant to adopt it. This could be a missed opportunity, as AI offers advantages in areas like media bidding optimization and content creation. While AI can enhance marketing efficiency, it's important to avoid pitfalls such as neglecting oversight of automated systems and ensuring AI-generated content aligns with brand values. The most effective approach combines AI with human expertise. AI is becoming increasingly accessible, enabling smaller brands to compete on a larger scale. Partnering with agencies specializing in AI-driven marketing can give brands a significant competitive advantage.

Calibrate Commerce, a leading performance marketing agency, outlines the key strategies for digital growth in the KSA and UAE markets. By leveraging data-driven insights, personalisation, omnichannel marketing, performance marketing tactics, high-quality content, and SEO/SEM, brands can achieve commercial success in this dynamic digital landscape. Partner with Calibrate Commerce to navigate these markets' unique challenges and opportunities, unlock growth potential, and achieve measurable results.

The metaverse offers exciting possibilities for retailers to revolutionize their business, from enhancing brand visibility and engagement to creating personalized customer experiences. While the technology is still developing, businesses need to be aware of both the challenges and opportunities that the metaverse presents in order to successfully navigate this new frontier in retail.

Focusing on productivity, company culture, outsourcing expertise, financial health, and brand building is crucial for small and medium-sized enterprises (SMEs) to thrive in the digital age. While large corporations may have more resources, SMEs can leverage their agility and make strategic decisions to compete effectively. By prioritizing efficiency, fostering a positive work environment, utilizing external talent, managing finances diligently, and crafting a compelling brand story, SMEs can position themselves for long-term success.