Google's #BetterwithGemini Campaign Empowers MENA with Generative AI

Google's #BetterwithGemini campaign showcases the versatility of their GenAI tool, Gemini, through social media videos featuring regional content creators in Saudi Arabia and Egypt. The campaign highlights Gemini's ability to assist with travel planning, DIY projects, and productivity tasks, all while understanding and responding in Arabic. With engaging content across major platforms, #BetterwithGemini aims to inspire GenZ+ audiences to embrace generative AI for everyday use.

AI-powered beauty tech, and brand building with Gen Zs

L'Oreal's marketing success under Asmita Dubey is driven by a data-centric approach that blends creativity with cutting-edge technology. This includes AI-powered beauty tools, a focus on social commerce, and a commitment to sustainability. Dubey's innovative vision has not only boosted L'Oreal's growth but also positioned the company as a leader in the evolving beauty industry.

It’s Not AI You’re Competing With, But Brands Using AI Better

In 2024, AI is transforming marketing, but many brands in Saudi Arabia and the UAE are hesitant to adopt it. This could be a missed opportunity, as AI offers advantages in areas like media bidding optimization and content creation. While AI can enhance marketing efficiency, it's important to avoid pitfalls such as neglecting oversight of automated systems and ensuring AI-generated content aligns with brand values. The most effective approach combines AI with human expertise. AI is becoming increasingly accessible, enabling smaller brands to compete on a larger scale. Partnering with agencies specializing in AI-driven marketing can give brands a significant competitive advantage.

McDonald's Qatar Implements Innovative Weather-Responsive Out-of-Home Campaign

McDonald's Qatar's weather-responsive ads used real-time temperatures to boost Summer Cooler sales by 7%, proving the power of innovative, contextual marketing.

How to Set KPIs for Digital Marketing

In the digital marketing landscape, measuring success goes beyond simple metrics. This blog post dives into how to set meaningful Key Performance Indicators (KPIs) for Saudi Arabian brands, emphasizing the need to look past vanity metrics and understand the bigger picture.

Navigating TikTok in 2024: Strategies for Brands in KSA and UAE

TikTok's dominance in social media continues in 2024, offering unique opportunities for brands in the KSA and UAE. To thrive on the platform, brands should actively participate in and create trends, understand and leverage TikTok's algorithm, prioritize authenticity in their content and influencer partnerships, and utilize data analytics for informed decision-making. Building a community around your brand, staying abreast of TikTok's evolving advertising features, and embracing change while remaining true to your brand's core values are also essential for achieving success in this dynamic landscape.

Mastering Paid Search: A Strategic Guide to Driving Business Growth

Paid search is a digital marketing strategy where businesses place ads on search engine results pages to increase visibility, drive traffic, and boost conversions. This comprehensive guide explains the benefits of paid search, outlines a step-by-step approach to creating a successful campaign, and emphasizes the value of partnering with experts like Calibrate to achieve your marketing goals.

Supercharge Your Video Ads with the Power of Influencers

Unlock the power of creator partnerships to elevate your brand in the MENA region. Partner with Calibrate to find the perfect creators, develop authentic campaigns, and drive engagement and conversions. By embracing the 3 proven strategies, you can transform your brand's marketing game and achieve unprecedented growth.

Marketing in the Age of AI: How Artificial Intelligence is Revolutionizing Customer Engagement

AI is transforming marketing by enabling data-driven decisions, personalized customer experiences, and streamlined operations through automation. It analyzes data to predict behavior, personalise recommendations, and optimize marketing workflows. While challenges like data privacy exist, AI's future in marketing is bright, with emerging technologies set to redefine customer engagement.

Embracing an SEO Culture in Your Business

SEO is no longer confined to marketing teams—it's a crucial element for every part of your business. From enhancing online visibility and attracting customers to ensuring long-term growth, SEO plays a pivotal role. It's time to break down silos, foster a company-wide SEO culture, and embrace a holistic approach to stay competitive in the ever-evolving digital landscape.

Embracing First-Party Data in a Post-Cookie World: Opportunities for Brands

The demise of third-party cookies is ushering in a new era of first-party data, offering brands a unique opportunity to build stronger customer relationships through personalized experiences. This shift requires prioritizing trust and transparency, fostering cross-team collaboration, and embracing the power of data to thrive in the cookie-less future.

How can brands scale in today's complex marketing world?

Calibrate Commerce, a leading performance marketing agency, outlines the key strategies for digital growth in the KSA and UAE markets. By leveraging data-driven insights, personalisation, omnichannel marketing, performance marketing tactics, high-quality content, and SEO/SEM, brands can achieve commercial success in this dynamic digital landscape. Partner with Calibrate Commerce to navigate these markets' unique challenges and opportunities, unlock growth potential, and achieve measurable results.

The Future is Niche: Calibrate Commerce Launches “Calibrate Labs” to Fuel the Next Generation of E-commerce Businesses

Calibrate Labs aims to grow the e-commerce ecosystem by bringing niche retail ideas to fruition with a hands-on approach. It identifies game-changing e-commerce ideas and helps the business with end-to-end strategy from building a minimum viable product, launching it into the market, finding the product-market fit, and scaling it successfully.

UAE E-Commerce Market To Reach $9.2 Billion By 2026

The UAE's e-commerce market is experiencing significant growth, driven by increased smartphone usage and improved payment systems. The market is projected to reach $9.2 billion by 2026, with mobile retail sales expected to grow at a 15.6% CAGR. While local retailers currently dominate, foreign e-commerce platforms are anticipated to gain market share. Categories like apparel, footwear, accessories, and home goods show high potential for further online sales growth. The overall momentum in e-commerce is expected to create more opportunities in related sectors like payment systems, fintech, and logistics.

How metaverse is challenging the future of retail industry and offering possibilities

The metaverse offers exciting possibilities for retailers to revolutionize their business, from enhancing brand visibility and engagement to creating personalized customer experiences. While the technology is still developing, businesses need to be aware of both the challenges and opportunities that the metaverse presents in order to successfully navigate this new frontier in retail.

Five Pieces of Tough Love Business Advice for SMEs to Seriously Consider

Focusing on productivity, company culture, outsourcing expertise, financial health, and brand building is crucial for small and medium-sized enterprises (SMEs) to thrive in the digital age. While large corporations may have more resources, SMEs can leverage their agility and make strategic decisions to compete effectively. By prioritizing efficiency, fostering a positive work environment, utilizing external talent, managing finances diligently, and crafting a compelling brand story, SMEs can position themselves for long-term success.

Abu Dhabi to host UAE's largest fulfilment centre to serve growing e-commerce industry

The Abu Dhabi Investment Office and Dubai-based e-commerce marketplace Noon have partnered to build the UAE's largest fulfillment center in Abu Dhabi. The massive complex aims to boost the nation's growing e-commerce industry, create thousands of jobs, and support the UAE's digital economy. This technologically advanced facility will also serve as a global incubator for technology companies, offering acceleration, mentorship, and investment programs. The center is set to open in 2024 and will introduce new automation technologies to speed up product delivery and support smaller e-commerce units.

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McDonald's Qatar Implements Innovative Weather-Responsive Out-of-Home Campaign

Google's #BetterwithGemini Campaign Empowers MENA with Generative AI

AI-powered beauty tech, and brand building with Gen Zs

It’s Not AI You’re Competing With, But Brands Using AI Better

McDonald's Qatar Implements Innovative Weather-Responsive Out-of-Home Campaign