Google is on a mission to make generative AI accessible and useful for everyone. Their latest campaign, #BetterwithGemini, is making waves in Saudi Arabia and Egypt, showcasing the incredible potential of their GenAI tool, Gemini.
This exciting social media campaign is specifically designed for GenZ+ audiences, who are always on the lookout for innovative ways to streamline their lives and unlock their creativity. The campaign features a series of video ads with popular regional content creators demonstrating how Gemini can be used in everyday situations.
The videos are both fun and informative, showcasing how Gemini can help with everything from:
The message is clear: Gemini isn't just a tech tool – it's a versatile companion that can enhance your life in countless ways.
One of the most exciting aspects of Gemini is its ability to understand and respond in Arabic. Launched in July 2023, it can process prompts in over 16 Arabic dialects and deliver responses in Modern Standard Arabic (MSA), making it a truly inclusive tool for the region.
The campaign kicked off with engaging content on YouTube, TikTok, Instagram, and Facebook. Influencers shared their personal Gemini experiences, sparking curiosity and conversation. Google then amplified the message with hero assets on these platforms, educating and inspiring even more people to explore Gemini's capabilities.
This impressive campaign was a collaborative effort, involving:
Google's #BetterwithGemini campaign is a testament to the power of generative AI to transform our lives for the better. If you're in Saudi Arabia or Egypt, keep an eye out for the campaign and discover how Gemini can become your new favorite digital sidekick.