Retail Media
Do you know how Google advertising works? Great. But now you have entered the field of marketplaces, and things are slightly different here. However, once you have mastered this, success is a given. The only question is how? It’s a given that advertising leads to more visibility, which also applies to marketplaces. It boosts your sales, strengthens organic discoverability, and increases the number of reviews. And even though sponsored ads are seemingly similar to Google, some differences require a specialized approach.
Amazon, in particular, has some complicated challenges. For example, ads and SEO are inextricably linked; one does not work without the other. In addition, the data you retrieve from ads provides valuable information for setting up SEO, while decent SEO boosts your advertising results. Finally, add a proper brand store to the mix, and you have a successful formula.
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